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Walmart touts “Everyday Low Prices,” but we asked its customers to support ‘Everyday High Wages” instead. We posed as representatives of “15 for 15,” a make-believe organization advocating that Walmart raise prices by 15% and use the extra cash to pay its low-skilled workers $15 per hour. The surcharge would be added to customer’s bills at checkout, just like a gratuity at a restaurant. Not surprisingly few shoppers supported our cause. Even those who felt Walmart workers should be paid more did not want to pay higher prices themselves to make it possible. Those demanding higher wages for Walmart’s workers should consider the importance of low prices to Walmart’s customers.